The Right Marketing

CHANNELS FOR GROWTH

episode 11

The Right marketing

CHANNELS FOR GROWTH

episode 11

In this episode of the Shocking Profit Podcast, Tim Van Meighem continues the conversation with Mark McCleary, Chief Marketing Officer of MGM Growth, with a discussion on marketing channels. Mark demystifies effective marketing by providing listeners with a clear path to the best marketing channel for their business and the means to evaluate its impact over time. 

Whether you’re an entrepreneur looking to grow your family business or a seasoned business owner seeking to optimize your marketing ROI, this episode provides actionable strategies you can implement immediately. Mark’s emphasis on crafting your message, testing, and scaling what works will focus your efforts and drive growth. 

Topics covered on The Right Marketing Channels for Growth:

  • How to select the right marketing channel for your target audience
  • Finding centers of influence to fuel your business
  • How your value proposition serves as a cornerstone for communication
  • Defining what successful marketing efforts look like and creating a feedback loop
  • How to work within an appropriate marketing budget
  • Resources available to small businesses 
  • Understanding the ROI of your time as a business owner

Our guest Mark McCleary- Cheif Marketing Officer, MGM Growth

Mark has led a career in executive management, strategic planning, marketing, product management, business development, and sales. His diverse experience spans family business, private equity, consumer products, commercial products, retail, healthcare, technology, and professional services.

As a marketing executive, Mark has managed iconic global brands including Perlick, Beko, Brunswick Bowling & Billiards, Life Fitness, Hammer Strength, Planters Nuts, LifeSavers Candy, Windex Glass Cleaner, and Glade Air Fresheners.

Contact Mark for Consulting- mj*********@gm***.com

Contact Mark for SCORE- ma***********@sc************.org

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