In this episode of the Shocking Profit Podcast, Mark McCleary, Chief Marketing Officer of MGM Growth, sits down with Tim Van Mieghem to talk about driving growth through expert marketing principles. Mark connects the worlds of corporate and entrepreneurial marketing, simplifying strategy into practical, actionable steps for any business owner.

Mark shares his 4-step process for strategic marketing planning that he uses with clients of all sizes. He emphasizes the importance of gaining clarity on your target market, value proposition, and key messaging before diving into marketing tactics and creative. Strong marketing is all about  increasing awareness and establishing a solid foundation to close sales.